Matsushima Shrine stands among the buildings of Nihonbashi Ningyocho and enshrines Daikokujin as part of the Seven Lucky Gods route. Earlier goshuin show both its shrine name and the deity; this guide distinguishes regular inscriptions from Seven Lucky Gods offerings.
Goshuin/Visit confirmation items for Matsushima Shrine
- Photo of goshuin
- I have posted the black ink of "Matsushima Shrine" that I received previously. The text also includes a photo of visiting Okunijin goshuin.
- Normal goshuin
- Dedicated reception hours and same-day support for offering and goshuin handwritten directly in your book could not be confirmed at this time. You can check by calling 03-3669-0479.
- Relationship with the Seven Lucky Gods
- The official Nihonbashi Seven Lucky Gods guide identifies Matsushima as the shrine for Daikokujin. No particular starting point is prescribed for the route.
- New Year's gift
- According to the official Reiwa 8 (2026) New Year's guide, the colored paper and treasure ship are already completed, but will be distributed. It is not a method of collecting colored paper stamps and statues of gods by visiting each company. Please check separately for next year's method.
Company name goshuin and shrine visit to Okunijin
In the photo, there is the shrine name goshuin and the Okunijin goshuin that I received during the Shichifukujin pilgrimage. When making a request at the shrine office, it will be easier to confirm if you tell them whether you want the shrine name goshuin or an item bestowed by the Seven Lucky Gods.
Nihonbashi Seven Lucky Gods information includes annual information for New Year. The handling and distribution location of colored paper and treasure ships may not be the same every year, so please make plans separately for each goshuin. Please do not prioritize gathering everything in one day, and allow plenty of time for visiting each shrine and reception.
Access and location map
Enshrined at 2-15-2 Nihonbashi Ningyocho. You can check the location of Suitengu Shrine-mae Station, Ningyocho Station and the shrine on the official map of Nihonbashi Seven Lucky Gods. It is located in a city with many buildings, so please check the shrine name and entrance before visiting.
Location: 2-15-2 Nihonbashi Ningyocho, Chuo-ku, Tokyo.
Open Matsushima Shrine on Google Maps/Check the route
Previous visit records and photos (posted in 2014)
The following account preserves the original visit experience and historical introduction. The photographs and encounters at the counter date from that publication; they do not describe a new visit. Old access instructions have been replaced by the checked information above. Historical accounts and spiritual benefits are presented as traditions and beliefs.
A rare shrine located on the 1st floor of a building in Nihonbashi.
It is also one of the Nihonbashi Seven Lucky Gods shrines, and Ōkuninushi is also enshrined here, so it is also known as Otori Shrine.
History and traditions
The date of its founding is unknown, but oral tradition says that the ancestors of the Shibata family moved to this islet from the Shimousa province before 1321 (the Genkyo era of the Kamakura period) and settled in the residence.
When the mansion was opened to the public in 1585 (Tensho 13), it became known as “Matsushima Inari Daimyojin” because of the dense pine trees, and in the Edo period, the area around this shrine was named Matsushima Town.
Enshrined deities
Inari Okami, Izanagi Okami, Sunae Okami (Amaterasu Omikami), Kitano Okami (Sugawara no Michizane), Teoki Hōkami, Hikosachi Kami, Awashima Okami, Hachiman Okami, Sarutahiko Kami, Kotohira Okami, Tenhiwashi Kami (Otori Omikami), Omiya Nouri Kami (Okamesama), Okuninushi Kami (Daikokusama)
Nihonbashi Seven Lucky Gods Okuninushi
Originally Daikokuten of esoteric Buddhism, a Shinto god created by Shinto–Buddhist syncretism with Okuninushi no Mikoto.
It is said to be the god of fertility and is worshiped and loved as Daikoku-sama.
“Ryomu Fuda”
Matsushima Shrine is famous for its amulet that is said to help you have a good dream and it may turn out to be a true dream.
Write your wish on the paper inside the Ryomfuda and sleep with the tag under your pillow.
If you have a good dream, it is said that you will receive good luck if you bring the tag to Matsushima Shrine and ask for it to become a true dream.
It has long been said that if you sleep with Okuninushi no Mikoto under your pillow on Kinoene, the first day of the year, your good dreams will turn into real dreams.
It is said to be beneficial for wishes made the day before entrance exams, employment, arranged marriages, etc., as well as for recovery from illness, and other milestones in life.
Notes from the visit
The main shrine is usually closed with a glass door, so you can worship through the open part.
The last time I visited the shrine, the shrine office was closed and I rang the doorbell, but he was not home.
I visited the shrine office when it was open, and I was told that the shrine office is only open once a week, except for the year-end and New Year holidays and festivals.
Staff explained that they could issue a goshuin if someone answered the doorbell. When the priest was absent, a goshuin prepared on Japanese paper with a stamped date was supplied instead.
You can receive two types of goshuin: one with the name of a shrine and one with the Seven Lucky Gods.
Sources and scope of verification
- Nihonbashi Seven Lucky Gods Tour Official Website: Matsushima Shrine is Okunikami, location/telephone, departure point not specified. Reiwa 8 (2026) New Year's colored paper/treasure ship awarding method.
Official sources were checked on 2026-11-07. The regular goshuin time, offering, awarding method, and implementation details of the Seven Lucky Gods awards for the following New Year cannot be confirmed at this time. Designs, prices and arrangements shown in earlier photographs may have changed.
Goshuin and travel information has been checked against official and other cited sources, with unconfirmed points identified. Earlier photographs and personal experiences remain records of their original visits. Check the stated dates for limited designs.