Koami Shrine, a company of Nihonbashi Seven Lucky Gods (2014 photograph from an earlier visit)
Koami Shrine, a company of Nihonbashi Seven Lucky Gods (2014 photograph from an earlier visit). We are using previous photos from this site.

Nihonbashi Seven Lucky Gods is a visit to seven shrines in Ningyocho, Hamacho, etc. The information of 8 shrines in the old article has been changed to 7 shrines that are currently officially introduced. In addition, it has been announced that the method of collecting colored paper stamps and statues by visiting various shrines will not be carried out during the Reiwa 8 (2026) New Year.

What you need to know first

Current target
Seven shrines: Kasama Inari, Koami, Suitengu (including Hosho Benzaiten), Suehiro, Suginomori, Matsushima and Chanoki.
Order of rotation
The formula does not specify a starting point. You can decide the order by looking at the movement and reception of each company.
Colored paper/treasure ship
For New Year 2026, six shrines offered completed shikishi boards bearing all seven seals for ¥3,000, and treasure boats containing all seven deity figures for ¥5,000. Chanoki did not distribute the Seven Lucky Gods items.
Goshuin
While the official page lists offering500 yen, it also states that the awarding method differs at each shrine due to congestion, etc. Please check the conditions for the next New Year separately.

7 shrines and locations of Nihonbashi Seven Lucky Gods

The following table is the current official list. The introduction of eight shrines including Takarada Ebisu Shrine in the old article has been separated from the current list of Shichifukujin Tour sites. Please use the official name and location of the shrine as a clue when visiting.

Shrines and places of worshipSeven Lucky GodsLocation of Nihonbashi area
Kasama Inari Shrine Tokyo branchJurojinHamacho 2-11-6
Koami ShrineFukurokujuKoamicho 16-23
Suitengu Shrine Precincts Hosho BenzaitenBenzaitenKakigara-cho 2-4-1
Suehiro ShrineBishamontenNingyocho 2-25-20
Sugimori ShrineEbisu GodHoridomecho 1-10-2
Matsushima ShrineOkunikamiNingyocho 2-15-2
Chanoki ShrineHotei TakashiNingyocho 1-12-10

Visiting seven shrines and receiving matching gifts are different.

Reiwa 8 (2026) The official New Year's announcement states that 6 shrines will be distributing the completed "Soro no Shikishi" and "Soro no Takarabune". This is different from having each company stamp their stamp on a piece of colored paper, or collecting statues from each company to complete the ship.

The gift items for the Seven Lucky Gods and the regular goshuin from each company are different. The currently posted announcement is a guide for Reiwa 8 (2026), so please do not use it as is for your New Year's plans in 2027, and check the new announcement for the target year.

How to assemble the day when you walk through Ningyocho

Decide which shrine to go to first from stations such as Ningyocho, Suitengu Shrine-mae, and Hamacho. Don't assume everything will be completed in a short amount of time, and expect crowds and admission restrictions during the New Year.

Officials explain that responses will vary depending on congestion, such as goshuin handwritten directly in your book, pre-written goshuin on a separate sheet, and only marks for goshuin book. The photos in the original article are records of visits to the shrine in 2014, and also include photos of Suitengu Shrine's temporary shrine. The current Suitengu Shrine is 2-4-1 Kakigara-cho.

Goshuin/Visit record seen in previous photos

Photographs from the original article are retained. Any prices, dates, designs and views of the grounds in them belong to the time they were taken, rather than representing current conditions.

Photo 1 published in the original article of Nihonbashi Seven Lucky Gods
Original article photo 1 (published in 2014). Please see them separately from the current acceptance conditions.
Photo 2 published in the original article of Nihonbashi Seven Lucky Gods
Original article photo 2 (published in 2014). Please see them separately from the current acceptance conditions.
Photo 3 published in the original article of Nihonbashi Seven Lucky Gods
Original article photo 3 (published in 2014). Please see them separately from the current acceptance conditions.
Photo 4 published in the original article of Nihonbashi Seven Lucky Gods
Original article photo 4 (published in 2014). Please see them separately from the current acceptance conditions.
Photo 5 posted in the original article of Nihonbashi Seven Lucky Gods
Original article photo 5 (published in 2014). Please see them separately from the current acceptance conditions.
Photo 6 published in the original article of Nihonbashi Seven Lucky Gods
Original article photo 6 (published in 2014). Please see them separately from the current acceptance conditions.
Photo 7 published in the original article of Nihonbashi Seven Lucky Gods
Original article photo 7 (published in 2014). Please see them separately from the current acceptance conditions.
Photo 8 posted in the original article of Nihonbashi Seven Lucky Gods
Original article photo 8 (published in 2014). Please see them separately from the current acceptance conditions.

Source and scope of confirmation

Sources checked: 2026-11-07. Read historical and mythological accounts as traditions or explanations provided by the cited organisations. Practical arrangements apply to the individual shrine or temple described.

Items not confirmed at this time: Reiwa 9 (2027) New Year's implementation/distribution conditions/each company's response on the day of the visit.

This article has been revised using official sources, relevant organisations and museum materials. Photographs are records of earlier visits. Check each shrine or temple's latest practical information before travelling.